The only question is whether you can tell
You're being persuaded right now; the only question is whether you can tell. Every headline, price tag, and polished sentence is doing rhetorical work — the work is just easier to spot in someone else's message than in your own feed.
This corner of Letters breaks messages down to ethos, pathos, and logos until the wiring shows, so you can feel the pull of an argument and still choose what to do about it.
Full essays are on the way. Until then, when something convinces you fast, pause and ask which of the three did the lifting.