Posted from Pre-lude Blog
The Resonance Gap: Why Accurate Health Guidance Still Gets Ignored
Introduce the core problem: accuracy alone does not secure attention or adherence inside a social media environment optimized for emotional activation.
Patricia P.
Patricia P.
500 followers
Public Policy Research Fellow
Patricia is a Public Policy Research Fellow at Pulp, investigating how public messaging shapes health behaviors and civic outcomes. She focuses on the role of emotion in effective communication.
Patricia P.
PatriciaP.@pulp.com
Posted from Pre-lude Blog
The Affect Heuristic in Plain English: Why Feeling Beats Calculation
Explain the affect heuristic and how emotion shapes risk perception and action even when people think they are being rational.
Posted from Pre-lude Blog
Why Social Platforms Win the Attention War During Emergencies
Walk through how virality metrics, emotional intensity, and platform reward loops amplify high-arousal content, including misinformation.
Posted from Pre-lude Blog
COVID Language Failures: The Words That Increased Resistance
Use concrete examples from polling and COVID-era framing to show how specific terms and metaphors changed receptivity.
Posted from Pre-lude Blog
A Field Guide for Emotionally Competent Public Health Messaging
Offer a practical set of message rules and templates: empathetic acknowledgment, clear efficacy steps, positive future framing, and credible messengers.
Posted from Research Paper
Addressing the Emotional Deficit in Public Health Messaging: Implications for Emergency Preparedness and Public Response
When social media platforms prioritize emotional engagement over accurate content and public health messaging lacks emotional resonance, adherence to scientific health policy guidelines during PHEs decline.