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Persuasion Glossary

Information & Language Basics

5 terms

Every great system starts with a clear understanding of communication. Here, you'll explore how information carries meaning and how language, built on a system of rules and shared signals, enables seamless interaction.

Information
A representation of data that holds Semantic meaning and is used by Actors to make, share, and interpret Statements.
Language
A rules-based system of communication that enables Actors to share Information through a Lexicon of arbitrary signals, such as voice sounds, gestures, or written symbols.
Lexicon
The set of Vocabulary used by Actors across various Languages.
Vocabulary
The units of a Lexicon that convey Semantic meaning.
Semantics
The inherent quality of Vocabulary possessing shared meaning.