Our work

Pulp101 regularly publishes content made by both mentors and apprentices about language, influence, persuasion, and how it affects everyone.

Every Product Demo Is a Story, and Most End Before the Climax

By Aamir AhmedMar 1, 2025

Exploration Is Not Browsing, It Is Confidence Building

By Aamir AhmedMar 8, 2025

The Decision Page Is Where Trust Gets Audited

By Aamir AhmedMar 15, 2025

Why Tiny Uncertainties Kill Intent: Loss Aversion, Fatigue, and Choice Overload

By Aamir AhmedMar 22, 2025

Designing Alignment Like an Environment, Not a Paragraph of Copy

By Aamir AhmedMar 29, 2025

The Four-Phase User Experience Narrative and the Decisive Role of Alignment in HCI Sessions

By Aamir AhmedApr 5, 2025

The Resonance Gap: Why Accurate Health Guidance Still Gets Ignored

By Patricia OkwuezeMar 1, 2025

The Affect Heuristic in Plain English: Why Feeling Beats Calculation

By Patricia OkwuezeMar 8, 2025

Why Social Platforms Win the Attention War During Emergencies

By Patricia OkwuezeMar 15, 2025

COVID Language Failures: The Words That Increased Resistance

By Patricia OkwuezeMar 22, 2025

A Field Guide for Emotionally Competent Public Health Messaging

By Patricia OkwuezeMar 29, 2025

Addressing the Emotional Deficit in Public Health Messaging: Implications for Emergency Preparedness and Public Response

By Patricia OkwuezeApr 5, 2025

Why Crime Feels Like It Is Rising Even When It Is Not

By Angelina ValentinoMar 1, 2025

Agenda Setting and Framing: The Two Levers That Move Crime Politics

By Angelina ValentinoMar 8, 2025

Fear Sells: How "Tough on Crime" Narratives Became Default

By Angelina ValentinoMar 15, 2025

The "Mean World" Effect: Stigma, Mental Illness, and Racial Coding

By Angelina ValentinoMar 22, 2025

When Sympathy Changes the Policy Mood: True Crime, Injustice, and Reform

By Angelina ValentinoMar 29, 2025

Media Messaging and Public Perception of Crime: Misrepresentations and Pathways to Reform

By Angelina ValentinoApr 5, 2025

Why Information Abundance Creates Attention Poverty

By Janine LiuMar 1, 2025

The Perceptual Gate: Why Most Messages Never Enter the Mind

By Janine LiuMar 8, 2025

System 1 vs System 2: How Ads and Campaigns Route Around Deliberation

By Janine LiuMar 15, 2025

Pricing Attention: How Platforms Turn Time Into Revenue

By Janine LiuMar 22, 2025

From Ads to Elections: Visibility Decay, Microtargeting, and Moral Emotion

By Janine LiuMar 29, 2025

Attention Economy in Advertisement and Political Campaigns

By Janine LiuApr 5, 2025

The Parasocial Contract: Why Audiences Feel Close to People They Never Meet

By Jessica QiuMar 1, 2025

Calculated Authenticity: The Intimacy Performance Platforms Reward

By Jessica QiuMar 8, 2025

The Rhetorical Engine of Fandom: Ethos, Pathos, Logos, Kairos

By Jessica QiuMar 15, 2025

Crisis as an Accelerator: How Algorithms Turn Missteps into Breakups

By Jessica QiuMar 22, 2025

The Four-Phase Lifecycle of Disillusionment: From Formation to Fragmentation

By Jessica QiuMar 29, 2025

Persuasion, Crisis, and Fragmentation: A Framework for Understanding Parasocial Fandom Disillusionment

By Jessica QiuApr 5, 2025

From Advice to Accountability: The Two-Stage Idea Behind PRISM

By Mohammed OthmanMar 1, 2025

Persuasive Primitives: A Small Vocabulary for Big Strategic Shifts

By Mohammed OthmanMar 8, 2025

How You Label Strategy Without Labels: Oracle Inpainting and Counterfactuals

By Mohammed OthmanMar 15, 2025

Actor and Audience Embeddings: Personalization Without Guesswork

By Mohammed OthmanMar 22, 2025

The Model Loop: Recommend, Act, Evaluate (and Show Your Work)

By Mohammed OthmanMar 29, 2025

PRISM: Personalized Recommendation of In-Context Strategies with Grounded Explanations for Effective Dialogue

By Mohammed OthmanApr 5, 2025

Corruption Does Not Hide Anymore, It Crowds You Out

By Mariam DialloMar 1, 2025

Media Saturation Tactics: How Scandals Get Buried in Plain Sight

By Mariam DialloMar 8, 2025

Algorithms and Micro-Targeting: The New Advantage for Bad Actors

By Mariam DialloMar 15, 2025

Dark Money as Information Warfare: Buying Attention at Scale

By Mariam DialloMar 22, 2025

Incumbency as a Fortress: Free Visibility, Legitimacy, and Control

By Mariam DialloMar 29, 2025

How the Attention Economy Enables Corrupt Politicians to Maintain Power and Evade Scrutiny

By Mariam DialloApr 5, 2025

The Three Pillars of Global Communication: Sensitivity, Consistency, Localization

By Jessica FolkesMar 1, 2025

Cultural Sensitivity That Travels: How Brands Avoid Tone Deafness

By Jessica FolkesMar 8, 2025

Consistency Without Uniformity: The Mechanics of a Cohesive Global Brand

By Jessica FolkesMar 15, 2025

Localization as a System: Local Teams, Local Research, Local Humor

By Jessica FolkesMar 22, 2025

The Feedback Loop: How Reviews, Internal Tools, and Crisis Response Keep the System Honest

By Jessica FolkesMar 29, 2025

Effective International Communication Strategies: A Case Study of Unilever

By Jessica FolkesApr 5, 2025

Why Tech Companies Need Two Voices, Not One

By Rubayeth HasanMar 1, 2025

What Engineers Trust: Specs, Benchmarks, and Immediate Utility

By Rubayeth HasanMar 8, 2025

What Non-Engineers Need: Metaphors, Visual Stories, and Fast Comprehension

By Rubayeth HasanMar 15, 2025

How to Measure the Difference: Readability, Acronyms, and Cue-Based Scoring

By Rubayeth HasanMar 22, 2025

NVIDIA's Playbook: Paired Assets and Cross-Links Between Depth and Reach

By Rubayeth HasanMar 29, 2025

Audience Voice and Directed Levels of Complexity: How NVIDIA Speaks to Engineers vs. Non-Engineers

By Rubayeth HasanApr 5, 2025

Watching vs Living: The Hidden Habit Social Media Trains

By Kadija BahMar 1, 2025

From Scroll to Shortcut: How Platforms Nudge Fast Thinking

By Kadija BahMar 8, 2025

Divided Attention, Weaker Memory: What We Lose When Everything Competes

By Kadija BahMar 15, 2025

Short-Form Video and Cognitive Drift: What the 2024 Student Data Suggests

By Kadija BahMar 22, 2025

Popularity as a Truth Signal: Why Viral Feels True

By Kadija BahMar 29, 2025

Is Social Media Making Us Dumber? A Pulp Analysis of Cognitive Shortcuts in Digital Discourse

By Kadija BahApr 5, 2025